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Our Success Story

The Beginning


Our journey began in Rusayl with the launch of the 'Hadid' brand. From the very start, we committed to delivering top-quality products, quickly establishing ourselves as a trusted name in the industry.
Strategic Expansion


To meet the growing demand for our products, we expanded our capacity by establishing a second plant in Rusayl. This strategic move not only increased our production capabilities but also reinforced our presence in the market.
Diversification and Innovation


In response to the needs of the hospitality industry, we introduced a new line of banquet furniture. This diversification showcased our innovative spirit and commitment to catering to a broader audience, setting new standards in quality and design.
Embracing Advanced Technology and Global Reach


We upgraded our production process with state-of-the-art machinery, enhancing the precision and durability of our products. The same year marked our entry into the European market, with exports commencing and solidifying our global presence.
Expanding into the UAE


We opened our first sales and distribution office in the UAE, bringing us closer to our customers in the region and improving our service and delivery capabilities.
Major Projects and Further Expansion


We launched the Brown Field Expansion Project at Jebel Ali, UAE, marking a significant step in our growth journey.

The expansion project became operational at Metafurn International FZCO in Jebel Ali, UAE, further increasing our production capacity and market reach.
Continuous Growth


We completed a new factory shed, marking another milestone in our capacity expansion. This new facility enabled us to meet the increasing demand for our products and continue our legacy of excellence.

Our Ongoing Journey

From our humble beginnings in Rusayl to our expansive operations in the UAE and our reach into European markets, our story is one of resilience, innovation, and continuous growth. Each milestone reflects our dedication to quality, customer satisfaction, and our ability to adapt and thrive in a dynamic market.

Looking Ahead

As we look to the future, we remain committed to our core values of quality, innovation, and customer satisfaction. Our journey is far from over, and we are excited to explore new markets, introduce new products, and continue our legacy of success.

Thank you for being a part of our story. Together, we will build a future filled with continued growth and innovation.

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